--- title: Blog | Proximity | Mel Jensen description: Blog post - Proximity --- [Skip to content](https://blog.proximityinsight.com/author/mel-jensen#main-content) [![header-logo](https://blog.proximityinsight.com/hubfs/Proximity_Insight_Theme/proximity-logo.svg "header-logo")](https://www.proximityinsight.com/) - [Platform](https://www.proximityinsight.com/platform/) Show submenu for Platform - [Retail Excellence](https://www.proximityinsight.com/retail-excellence/) - [Customers](https://www.proximityinsight.com/customers/) - [Resources](https://www.proximityinsight.com/resources/) Show submenu for Resources - [Blog](https://www.proximityinsight.com/resources/blog/) - [Case Studies](https://www.proximityinsight.com/resources/case-studies/) - [Research](https://www.proximityinsight.com/resources/research/) - [Community](https://www.proximityinsight.com/resources/community/) - [Videos](https://www.proximityinsight.com/resources/videos/) - [About Us](https://www.proximityinsight.com/about-us/) Show submenu for About Us - 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