--- title: Alluring Logic acquired by Proximity Insight | Proximity description: I am excited to announce that Alluring Logic has teamed up with Proximity Insight to continue innovating within digital marketing, clienteling and CRM. Alluring Logic was founded to help retailers drive brick & mortar traffic through personalized communication with clientele. This is a great opportunity for complimentary services to execute on an overlapping vision. I […] image: https://blog.proximityinsight.com/hubfs/Imported_Blog_Media/Proximity_-Staff-Series-11_1-370x213-Apr-19-2023-02-47-53-4341-PM.jpg --- [Skip to content](https://blog.proximityinsight.com/resources/blog/alluring-logic-acquired-by-proximity-insight#main-content) [![header-logo](https://blog.proximityinsight.com/hubfs/Proximity_Insight_Theme/proximity-logo.svg "header-logo")](https://www.proximityinsight.com/) - [Platform](https://www.proximityinsight.com/platform/) Show submenu for Platform - [Retail Excellence](https://www.proximityinsight.com/retail-excellence/) - [Customers](https://www.proximityinsight.com/customers/) - [Resources](https://www.proximityinsight.com/resources/) Show submenu for Resources - [Blog](https://www.proximityinsight.com/resources/blog/) - [Case Studies](https://www.proximityinsight.com/resources/case-studies/) - [Research](https://www.proximityinsight.com/resources/research/) - [Community](https://www.proximityinsight.com/resources/community/) - [Videos](https://www.proximityinsight.com/resources/videos/) - [About Us](https://www.proximityinsight.com/about-us/) Show submenu for About Us - [Our Company](https://www.proximityinsight.com/about-us/) - [Our Mission](https://www.proximityinsight.com/about-us/our-misson/) - [Our Team](https://www.proximityinsight.com/about-us/team/) - [Careers](https://www.proximityinsight.com/about-us/careers/) - [Salesforce](https://www.proximityinsight.com/about-us/salesforce-clienteling/) - [Integrations & APIS](https://www.proximityinsight.com/about-us/integrations-apis/) - [Contact](https://www.proximityinsight.com/contact/) - [Platform](https://www.proximityinsight.com/platform/) Show submenu for Platform - [Retail Excellence](https://www.proximityinsight.com/retail-excellence/) - [Customers](https://www.proximityinsight.com/customers/) - [Resources](https://www.proximityinsight.com/resources/) Show submenu for Resources - [Blog](https://www.proximityinsight.com/resources/blog/) - [Case Studies](https://www.proximityinsight.com/resources/case-studies/) - [Research](https://www.proximityinsight.com/resources/research/) - [Community](https://www.proximityinsight.com/resources/community/) - [Videos](https://www.proximityinsight.com/resources/videos/) - [About Us](https://www.proximityinsight.com/about-us/) Show submenu for About Us - [Our Company](https://www.proximityinsight.com/about-us/) - [Our Mission](https://www.proximityinsight.com/about-us/our-misson/) - [Our Team](https://www.proximityinsight.com/about-us/team/) - [Careers](https://www.proximityinsight.com/about-us/careers/) - [Salesforce](https://www.proximityinsight.com/about-us/salesforce-clienteling/) - [Integrations & APIS](https://www.proximityinsight.com/about-us/integrations-apis/) - [Contact](https://www.proximityinsight.com/contact/) [Book A Demo](https://www.proximityinsight.com/book-a-demo/) MEET US AT THE RETAIL TECHNOLOGY SHOW LONDON - DISCOVER THE RETAIL SUPER-APP [CLICK TO BOOK A MEETING](https://www.proximityinsight.com/meet-proximity-at-the-retail-tech-show-london/) # Blog # Alluring Logic acquired by Proximity Insight [Proximity](https://blog.proximityinsight.com) 28/04/2016 I am excited to announce that Alluring Logic has teamed up with Proximity Insight to continue innovating within digital marketing, clienteling and CRM. Alluring Logic was founded to help retailers drive brick & mortar traffic through personalized communication with clientele. This is a great opportunity for complimentary services to execute on an overlapping vision. I will be joining Proximity Insight’s product management and design/engineering teams, working closely with founders Kris Moyse, Steve Orell, and Matt Lacey. We aren’t planning any immediate changes to Clienteling, so it will continue to look and feel like usual for existing users. Over the coming months, we’ll explore new ways to help retailers extract insights while making their data more actionable for sales associates. We’ll also seek overlapping business development opportunities between other solutions providers, including and not limited to POS, CRM, and e-Commerce platforms. The acquisition strengthens Proximity Insight’s offering by bringing additional retail technology experience and support, giving the Company flexibility as its solution evolves over time. > “Alluring Logic brings a wealth of retail omni-channel knowledge, having built an enterprise Clienteling platform from scratch, leveraging both Microsoft and open source technologies. These insights gives us technical flexibility as we look to continue innovating within retail.Additionally, Alluring Logic’s client-prospects will add momentum to our customer development.”- Kris Moyse We’re trilled with the opportunity to contribute to the most advanced and user-friendly Clienteling platform used around the world. In the meantime, check out the latest news as we’ve been short-listed for 5 awards across Draper and RetailWeek for the use of technology and customer experience! [https://www.linkedin.com/pulse/five-nominations-craig-crawford](https://www.linkedin.com/pulse/five-nominations-craig-crawford) Tagged In - [Clienteling](https://www.proximityinsight.com/tag/clienteling/) - [Retail](https://www.proximityinsight.com/tag/retail/) ### Written by Proximity [More From Proximity](https://blog.proximityinsight.com/author/proximity) ## YOU MAY ALSO LIKE... 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