Craig Crawford and Steve Orell from Proximity Insight were part of the prestigious line-up of speakers at #SportsConf: Beacon this week.

#SportsConf beacon is a half-day virtual conference that united sports professionals and brands, educating them on iBeacon, proximity, and micro-location technology. It is the first event to address the unique opportunities and challenges that this game-changing technology presents.

Craig and Steve presented The future of Connected Retail: building 1-1 relationships to create lifetime customer value. The presentation included a case study detailing how Burberry established themselves as the market leader in brick-and-mortar connected technology. They then discussed current connected retail trends and plans for the future, with a focus on how Proximity Insight’s technology creates deeper brand relationships by integrating CRM with the iBeacon experience before wrapping up with an open Q&A session with the audience.

Proximity Insight’s use of CRM in the beacon space to create real dialogue with customers was a standout amongst the innovative use cases presented.