--- title: "Proximity Insight @ #SportConf | Proximity" description: "Craig Crawford and Steve Orell from Proximity Insight were part of the prestigious line-up of speakers at #SportsConf: Beacon this week. #SportsConf beacon is a half-day virtual conference that united sports professionals and brands, educating them on iBeacon, proximity, and micro-location technology. It is the first event to address the unique opportunities and challenges that […]" image: https://blog.proximityinsight.com/hubfs/Imported_Blog_Media/Proximity_-Staff-Series-11_1-370x213-Apr-19-2023-02-47-53-4341-PM.jpg --- [Skip to content](https://blog.proximityinsight.com/resources/blog/proximity-insight-sportconf#main-content) [![header-logo](https://blog.proximityinsight.com/hubfs/Proximity_Insight_Theme/proximity-logo.svg "header-logo")](https://www.proximityinsight.com/) - [Platform](https://www.proximityinsight.com/platform/) Show submenu for Platform - [Retail Excellence](https://www.proximityinsight.com/retail-excellence/) - [Customers](https://www.proximityinsight.com/customers/) - [Resources](https://www.proximityinsight.com/resources/) Show submenu for Resources - [Blog](https://www.proximityinsight.com/resources/blog/) - [Case Studies](https://www.proximityinsight.com/resources/case-studies/) - [Research](https://www.proximityinsight.com/resources/research/) - [Community](https://www.proximityinsight.com/resources/community/) - [Videos](https://www.proximityinsight.com/resources/videos/) - [About Us](https://www.proximityinsight.com/about-us/) Show submenu for About Us - [Our Company](https://www.proximityinsight.com/about-us/) - [Our Mission](https://www.proximityinsight.com/about-us/our-misson/) - [Our Team](https://www.proximityinsight.com/about-us/team/) - [Careers](https://www.proximityinsight.com/about-us/careers/) - [Salesforce](https://www.proximityinsight.com/about-us/salesforce-clienteling/) - [Integrations & APIS](https://www.proximityinsight.com/about-us/integrations-apis/) - [Contact](https://www.proximityinsight.com/contact/) - [Platform](https://www.proximityinsight.com/platform/) Show submenu for Platform - [Retail Excellence](https://www.proximityinsight.com/retail-excellence/) - [Customers](https://www.proximityinsight.com/customers/) - [Resources](https://www.proximityinsight.com/resources/) Show submenu for Resources - [Blog](https://www.proximityinsight.com/resources/blog/) - [Case Studies](https://www.proximityinsight.com/resources/case-studies/) - [Research](https://www.proximityinsight.com/resources/research/) - [Community](https://www.proximityinsight.com/resources/community/) - [Videos](https://www.proximityinsight.com/resources/videos/) - [About Us](https://www.proximityinsight.com/about-us/) Show submenu for About Us - [Our Company](https://www.proximityinsight.com/about-us/) - [Our Mission](https://www.proximityinsight.com/about-us/our-misson/) - [Our Team](https://www.proximityinsight.com/about-us/team/) - [Careers](https://www.proximityinsight.com/about-us/careers/) - [Salesforce](https://www.proximityinsight.com/about-us/salesforce-clienteling/) - [Integrations & APIS](https://www.proximityinsight.com/about-us/integrations-apis/) - [Contact](https://www.proximityinsight.com/contact/) [Book A Demo](https://www.proximityinsight.com/book-a-demo/) MEET US AT THE RETAIL TECHNOLOGY SHOW LONDON - DISCOVER THE RETAIL SUPER-APP [CLICK TO BOOK A MEETING](https://www.proximityinsight.com/meet-proximity-at-the-retail-tech-show-london/) # Blog # Proximity Insight @ #SportConf [Proximity](https://blog.proximityinsight.com) 10/07/2014 Craig Crawford and Steve Orell from Proximity Insight were part of the prestigious line-up of speakers at #SportsConf: Beacon this week. #SportsConf beacon is a half-day virtual conference that united sports professionals and brands, educating them on iBeacon, proximity, and micro-location technology. It is the first event to address the unique opportunities and challenges that this game-changing technology presents. Craig and Steve presented The future of Connected Retail: building 1-1 relationships to create lifetime customer value. The presentation included a case study detailing how Burberry established themselves as the market leader in brick-and-mortar connected technology. They then discussed current connected retail trends and plans for the future, with a focus on how Proximity Insight’s technology creates deeper brand relationships by integrating CRM with the iBeacon experience before wrapping up with an open Q&A session with the audience. Proximity Insight’s use of CRM in the beacon space to create real dialogue with customers was a standout amongst the innovative use cases presented. Tagged In - [ibeacon](https://www.proximityinsight.com/tag/ibeacon/) ### Written by Proximity [More From Proximity](https://blog.proximityinsight.com/author/proximity) ## YOU MAY ALSO LIKE... 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