--- title: "Retail Week Live: Find out how MCM’s ambitious digital strategy has paid off by focusing on human connection | Proximity" description: Join Jeehae Kim, Chief Digital Officer, MCM and Cathy McCabe, CEO Proximity insight at Retail Week Live on 26th March. MCM are a shining example of a Global brand on a mission to deliver a seamless experience for both their customers AND internal teams. Cathy McCabe and Jeehae Kim will share MCM’s story of how an ambitious digital strategy has paid off by focusing […] image: https://blog.proximityinsight.com/hubfs/Imported_Blog_Media/Retail-Week-Live-Find-out-how-MCMs-ambitious-digital-strategy-has-paid-off-by-focusing-on-human-connection-800x460-2.webp --- [Skip to content](https://blog.proximityinsight.com/resources/blog/retail-week-live-find-out-how-mcms-ambitious-digital-strategy-has-paid-off-by-focusing-on-human-connection#main-content) [![header-logo](https://blog.proximityinsight.com/hubfs/Proximity_Insight_Theme/proximity-logo.svg "header-logo")](https://www.proximityinsight.com/) - [Platform](https://www.proximityinsight.com/platform/) Show submenu for Platform - [Retail Excellence](https://www.proximityinsight.com/retail-excellence/) - [Customers](https://www.proximityinsight.com/customers/) - [Resources](https://www.proximityinsight.com/resources/) Show submenu for Resources - [Blog](https://www.proximityinsight.com/resources/blog/) - [Case Studies](https://www.proximityinsight.com/resources/case-studies/) - [Research](https://www.proximityinsight.com/resources/research/) - [Community](https://www.proximityinsight.com/resources/community/) - [Videos](https://www.proximityinsight.com/resources/videos/) - [About Us](https://www.proximityinsight.com/about-us/) Show submenu for About Us - [Our Company](https://www.proximityinsight.com/about-us/) - [Our Mission](https://www.proximityinsight.com/about-us/our-misson/) - [Our Team](https://www.proximityinsight.com/about-us/team/) - [Careers](https://www.proximityinsight.com/about-us/careers/) - [Salesforce](https://www.proximityinsight.com/about-us/salesforce-clienteling/) - [Integrations & APIS](https://www.proximityinsight.com/about-us/integrations-apis/) - [Contact](https://www.proximityinsight.com/contact/) - [Platform](https://www.proximityinsight.com/platform/) Show submenu for Platform - [Retail Excellence](https://www.proximityinsight.com/retail-excellence/) - [Customers](https://www.proximityinsight.com/customers/) - [Resources](https://www.proximityinsight.com/resources/) Show submenu for Resources - [Blog](https://www.proximityinsight.com/resources/blog/) - [Case Studies](https://www.proximityinsight.com/resources/case-studies/) - [Research](https://www.proximityinsight.com/resources/research/) - [Community](https://www.proximityinsight.com/resources/community/) - [Videos](https://www.proximityinsight.com/resources/videos/) - [About Us](https://www.proximityinsight.com/about-us/) Show submenu for About Us - [Our Company](https://www.proximityinsight.com/about-us/) - [Our Mission](https://www.proximityinsight.com/about-us/our-misson/) - [Our Team](https://www.proximityinsight.com/about-us/team/) - [Careers](https://www.proximityinsight.com/about-us/careers/) - [Salesforce](https://www.proximityinsight.com/about-us/salesforce-clienteling/) - [Integrations & APIS](https://www.proximityinsight.com/about-us/integrations-apis/) - [Contact](https://www.proximityinsight.com/contact/) [Book A Demo](https://www.proximityinsight.com/book-a-demo/) MEET US AT THE RETAIL TECHNOLOGY SHOW LONDON - DISCOVER THE RETAIL SUPER-APP [CLICK TO BOOK A MEETING](https://www.proximityinsight.com/meet-proximity-at-the-retail-tech-show-london/) # Blog # Retail Week Live: Find out how MCM’s ambitious digital strategy has paid off by focusing on human connection [Proximity](https://blog.proximityinsight.com) 5/03/2020 ![Retail Week Live: Find out how MCM’s ambitious digital strategy has paid off by focusing on human connection](https://blog.proximityinsight.com/hs-fs/hubfs/Imported_Blog_Media/Retail-Week-Live-Find-out-how-MCMs-ambitious-digital-strategy-has-paid-off-by-focusing-on-human-connection-800x460-2.webp?width=800&height=460&name=Retail-Week-Live-Find-out-how-MCMs-ambitious-digital-strategy-has-paid-off-by-focusing-on-human-connection-800x460-2.webp) Join Jeehae Kim, Chief Digital Officer, [MCM](https://uk.mcmworldwide.com/en_GB/home) and [Cathy McCabe](https://www.linkedin.com/in/cathy-mccabe-b555123/), CEO [Proximity insight](https://blog.proximityinsight.com/about-us/team/) at [Retail Week Live](https://live.retail-week.com/2020-sessions/how-mcm-are-using-technology-to-remove-friction-from-their-customers-and-internal-teams-experiences) on 26th March. MCM are a shining example of a Global brand on a mission to deliver a seamless experience for both their customers AND internal teams. Cathy McCabe and [Jeehae Kim](https://www.linkedin.com/in/kimjeehae/) will share MCM’s story of how an ambitious digital strategy has paid off by focusing on human connection, and what’s on the horizon for them. [Session Details](https://live.retail-week.com/2020-sessions/how-mcm-are-using-technology-to-remove-friction-from-their-customers-and-internal-teams-experiences): How MCM are using technology to remove friction from their customers’ and internal teams’ experiences Digital Collaborators, Store Superheroes, Track Three 26 Mar 2020 09:00 – 09:30 [Book tickets](https://live.retail-week.com/attend-retail-week-live) and use our 15% discount code INSPIRE15 We look forward to seeing you there! Tagged In - [Customer Engagement](https://www.proximityinsight.com/tag/customer-engagement/) - [Events](https://www.proximityinsight.com/tag/events/) - [MCM](https://www.proximityinsight.com/tag/mcm/) - [Retail Week Live](https://www.proximityinsight.com/tag/retail-week-live/) ### Written by Proximity [More From Proximity](https://blog.proximityinsight.com/author/proximity) ## YOU MAY ALSO LIKE... 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